Instagram Announces Major Update Affecting Public Profiles
The New Story Resharing Feature: What’s Changed?
Instagram has rolled out a game-changing update that reshapes how users interact with public profiles. The platform now allows anyone to reshare public Stories to their own feed—even without being tagged. Previously, resharing was limited to Stories where a user was mentioned, but this update expands Instagram’s ecosystem, enabling wider content amplification while maintaining proper attribution.
This complements existing repost tools for Reels and feed posts, creating a more fluid content environment where sharing and credit coexist seamlessly.
How to Reshare Public Instagram Stories
Using this feature is intuitive:
- View a Story from a public account.
- Tap the “Add to Story” button or share icon.
- The Story is instantly added to your feed, complete with the original creator’s username for automatic credit.
No more screenshots, third-party apps, or workarounds—the process is fast, ethical, and built directly into Instagram.
Empowering Creators with Proper Attribution
At its core, this update is a win for content creators. By embedding attribution into reshared Stories, Instagram addresses the pervasive issue of content theft. Studies suggest only a small percentage of users create original content, making this feature crucial.
Creators now gain recognition and engagement for their work automatically, incentivizing continued content creation and enriching the platform’s creative ecosystem.
Combating Aggregator Accounts
Instagram’s strategy also targets aggregator accounts that often republish material without linking back to the source. By providing a native, credit-preserving resharing method, the platform fosters a healthier ecosystem where originality is rewarded.
This aligns with Instagram’s broader efforts to disincentivize content scraping and prioritize authenticity over curation.
Privacy and Control
Creators concerned about overexposure aren’t left behind. Within privacy settings, users can toggle off “Allow sharing to Story” for public accounts. This gives control over who can reshare content, balancing amplification with personal preference and ensuring Stories can remain exclusive if desired.
It’s a thoughtful inclusion that respects individual privacy while promoting responsible sharing.
Strategic Implications for Brands and Marketers
Brands can leverage this update to boost reach and engagement organically. By encouraging followers to reshare campaign Stories, companies can turn audiences into authentic advocates, amplifying messages across trusted networks.
This simplifies user-generated content promotion, making it easier than ever for marketers to foster community-driven campaigns and expand visibility without heavy ad spend.
The Future of Content Sharing on Instagram
This update reflects Instagram’s commitment to evolving content dynamics in an era of declining public posting. By simplifying resharing while protecting creators, the platform balances amplification and credit, keeping the ecosystem healthy and collaborative.
As social media trends toward private engagement, innovations like this ensure Instagram remains dynamic, equitable, and engaging for creators, brands, and users alike.